article indéfini

We prefer what’s best…

Don’t you?

Science and technology revolutionize our lives, but memory, tradition and myth frame our response
— A. Schlesinger

Reviving our instinctive desire of authenticity and happiness

The genesis of timeless and unique designs is a fundamental principle deeply embedded in our DNA and the work of each artist or artisan showcased in our collaborations. Discover how they challenge the status quo with new ideas, reinvent iconic designs and apply cool elements to everything they touch.

article indefini DTLA

People can only be really moved by what is genuine
— G.H Lewes

open at lunchtime™

article indéfini™

stories of designers & legendary ateliers that WE ALL should know about... but don't.

Open at lunch time & article indéfini are new interactive TV series with shopping interface featuring emerging designers or iconic houses who follow their passion by manufacturing authentic objects. Our cast scouts the world to unveil and share the work and story of these iconoclasts who bring heritage, artistry and taste to the genesis of modern designs.


"The pursuit of truth and beauty is a sphere of activity in which we are permitted to remain children all our lives."

A. Einstein.

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